Lecturer in Marketing
School of Marketing
T: +353 1 402 3281
- MSc in Applied eLearning, DIT, 2012
- Postgraduate Diploma in Third Level Learning and Teaching, DIT, 2009
- Certificate in Marketing Practice, UCD, 1986
- BComm, UCD, 1985
Industry and Academic Experience
Kathleen worked in industry for nine years. In Antalis her role was Product Manager for stationery and paper brands, product training, managing trade exhibitions and promotional material. She also has high level fmcg brand management in GlaxoSmithKline, where she was responsible for the Toiletries, Oral care and Ribena brands, and a member of the International Oral Care Product Development Team.
She currently teaches on undergraduate, post-graduate and executive education courses in Marketing, and Consumer Behaviour using both didactic and problem-based learning approaches, with a particular interest in eLearning. She is actively involved in research in these fields and the area of educational research.
Refereed Conference Papers
Cuddihy, Land Hughes, K. (2005), “Reflections on a blended learning approach to PBL”, In: Proceedings of the 12th EDiNEB Conference, Antwerp, Belgium.
Hughes, K. (2011), “The Wiki Way: Supporting Collaborative Learning for First Year Students”. In: Proceedings of EDULEARN Conference, Barcelona, Spain.
Cooley, G., Hughes, K., (2011), “Capacity Rationalisation and Exit Barriers in the Irish Printing Industry”. In: Proceedings of the Irish Academy of Management Conference, Dublin, Ireland.
Hughes, K. (2011). “The Wiki Way: Supporting Collaborative Learning”. In: Proceedings of the Irish Academy of Management Conference 2011. Dublin, Ireland.
Hughes, K. (2012). “The Wiki Way: Supporting Collaborative Learning”. In: Proceedings of the International Federation of Scholarly Associations of Management, 2012. Limerick, Ireland.