Dr Kevina Cody

Room 2061

School of Marketing

College of Business

T: 01-4023033

F: 01-4027198

E: kevina.cody@dit.ie


2014 - PgDip (3rd Level Teaching & Learning), Dublin Institute of Technology

2008-  PhD (Marketing), Dublin Institute of Technology, Aungier Street, Dublin 2

2004 - MSc (Advertising), Dublin Institute of Technology, Aungier Street, Dublin 2

2003 - B.A (Honours – English and Music), University College Cork.


Book Chapters

Cody, K. (forthcoming). ‘Liminal’ in Ritzter, G. (Ed). Encyclopedia of Sociology (2nd Ed.) Wiley-Blackwell.

Cody, K. & Dunn, B. T. (2015). 'Musical Identity: solo artist and band projects' in Beech, N. & Gilmore, C. (Eds). Organising Music: Theory, Practice, Performance. Cambridge: Cambridge University Press.

Cody, K. (2013) Consuming in the Thresholds: stepping outside socialization theory to understand the contemporary child consumer'  in Consumer Culture Theory Vol 15 (eds Russell Belk, Linda Price & Lisa Penaloza), Emerald Group Publishing

Peer Reviewed Journal Articles

Cody, K. (2015) "Hearing muted voices: the crystallization approach to critical and reflexive child-centric consumer research", Young Consumers, Vol. 16 Iss: 3, pp.281 - 300

Cody, K. (2012). Between two worlds: critically exploring marketing segmentation and liminal consumers. Young Consumers: insight and ideas for responsible marketers, 13, 284-302.

Cody, K. (2012). No Longer, But Not Yet – Tweens and the mediating of threshold selves through liminal consumption, Journal of Consumer Culture, 1, 41-65.

Cody, K. & Lawlor, K. (2011), ‘On the borderline: Exploring Liminal Consumption and the negotiation of threshold selves’ Marketing Theory, Vol (11), no.2: 207-228

Cody, K. (2010) ‘No Longer, But Not Yet’ – Tweens and the mediating of liminal selves through metaconsumption’, in Advances in Consumer ResearchVolume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research

Cody. K, Lawlor, K, Maclaran, P. (2009), "Threshold Lives: Exploring the Liminal Consumption of Tweens", in Advances in Consumer Research Volume 37, eds. Margaret C. Campbell and Jeff Inman and Rik Pieters, Duluth, MN : Association for Consumer Research

Conference Papers

Cody, K. (2013) Hearing Children's Voices: Exploring the Mediation of Children's Social Milleus within Contemporary Consumer Culture. Presented at the European Sociological Association Conference, Turin 2013

Cody, K. (2010) ‘No Longer, But Not Yet’ – Tweens and the mediating of liminal selves through metaconsumption’, Advances in Consumer Research (ACR) Annual Conference, Jacksonville, USA, October (paper)

Cody, K. (2010). ‘Consuming at the centre of no-where: Tweens and the mediating of threshold selves through liminal consumption’, Child and Teen Consumption 2010: 4th International Conference, Norkoping, Sweden, 21-23rd June (paper)

Cody, K., Lawlor, K., Maclaran, P. (2010), ‘On the borderline: Metaconsumption and the Liminal Tween’, European Advances in Consumer Research (EACR) Annual Conference, Royal Holloway, London, UK, June. (paper)

Cody, K., Lawlor, K., Maclaran, P. (2009), ‘Threshold Lives: Exploring the liminal consumption of tweens’, Advances in Consumer Research Research (ACR) Annual Conference, Pittsburgh, USA, October (paper)

Cody, K. (2005), ‘Symbolic Consumption and the Liminal Tween’, Academy of Marketing (AM) Annual Conference, Doctoral Colloquium, Dublin, July


Awards & Scholarships

  • Emerald Journals Literati Network Award 2013 for ‘Most Outstanding Paper Published in a Journal’ 
  • Selected as one of the top 10 papers from Consumer Culture Theory Conference (CCT) 2013 and chosen for inclusion in Russell Belk's 'Research in Consumer Behaviour Series'
  • Awarded the Arnould Graves' Research Scholarship - DIT College of Business 2009
  • Awarded the DIT Gold Medal Award for Best Dissertation - MSc Advertising Cohort 2004
  • Awarded the DIT Gold Medal Award for 1st in Class - MSc Advertising Cohort 2004
  • Institute of Advertising Practitioners of Ireland award for Most Promising Graduate 2004


Memberships of Research Organizations & Journal Reviewer

Kevina is also a member of the Association for Consumer Research and has been on the organizing committee for the European Advances in Consumer Research 2010 conference. She currently reviews papers for Marketing Theory, European Journal of Marketing, Journal of Marketing Management, Young Consumers, Childhood and Advances in Consumer Research

Lecturing Experience

Kevina currently lectures at both undergraduate and postgraduate level in the school of Marketing. Modules delivered include consumer behaviour, communications, and dissertation research methods. She has also delivered a Brand Management module on the Executive Masters in Marketing programme run in conjunction with the Marketing Institute. Kevina also delivers guest lectures in Trinity College in relation to consumer culture and multi-method interpretive research. Kevina has also lectured on a marketing communications module as part of the Bachelor of Business studies degree at UCD.

Research Interests and Experience

Her research interests are primarily in the area of consumer culture and marketing communications, specifically the myriad interactions between the commercial world of the market and the social exchanges of groups and individuals. In particular, Kevina’s previous research has looked at the mediation of childhood experiences through the lens and symbolic resources of consumer culture. Current work focuses on the interaction between notions of new domesticity, performance of gender and commerical practices in the 21st century.  She has supervised dissertations at undergraduate and postgraduate level and is always interested in supervising postgraduate and PhD research in the area of consumer culture.

Media Activity

Kevina has appeared several times on RTE's 'The Consumer Show' as a marketing communications commentator as well as Des Bishops RTE documentary 'Under the Influence'.  Kevina has also completed a media training course with 'The Reputations Agency', Merrion Square, Dublin.