Roger Sherlock B. Sc. Mgmt, MBS, MMII

roger.sherlock@dit.ie

Head of Department of Marketing Studies, Dublin Institute of Technology, College of Business, School of Marketing.

Roger is responsible for the management and development of a range of programmes in the School of Marketing included the B Sc. Marketing. He is also leads the marketing strand of the B Sc Product Design, an interdisciplinary programme at DIT. In addition, he manages the international student exchange programme and the Junior Year Abroad Programme for the College and School encompassing partnerships with universities in Europe, Canada, the USA and Australia.

He has 22 years marketing management experience spanning 10 years of brand management with blue chip International brands and 12 years of teaching, research and management experience at DIT.
He has lectured on key marketing areas at undergraduate and postgraduate levels on B Sc in Marketing, M Sc. In Marketing, MBA, and CPD programmes.. He has also guest-lectured at the University of Montpellier and Southern Utah University (SUU). Key subject areas include; Consumer Behaviour, Marketing, and International Marketing. He supervises students in the areas of consumer behaviour and international marketing.
His research interests are in the area of consumer behaviour, encompassing music and consumption, the interactions between nature, culture and consumption and brand/market dynamics from an evolutionary dynamic systems perspective.

Academic Publications and Conferences

Bradshaw, A., Sherlock, R., McDonagh, P. (2003). On researching music in everyday life, assessing the musician as producer of commercialised music. European Advances in Consumer Research, Volume 6, 2003.

Bradshaw, A., Sherlock, R., McDonagh, P. (2003). On researching music in everyday life, assessing the musician as producer of commercialised music. Competitive paper delivered to European Association for Consumer Research Conference hosted by Dublin City University Business School..

Bradshaw, A., Sherlock, R., McDonagh, P. (2002). Music in Consumption - the soundtrack to our lives. Paper presented to the British Forum for Ethnomusicology at the University of Edinburgh.

Bradshaw, A., Marshall, D., Sherlock, R., McDonagh, P. (2004). You say you want a revolution” – Music in Advertising and Pseudo-counterculture Competitive paper delivered to the Macromarketing Conference, Seattle USA, May, 2004.

Weller, G & Sherlock, R. (2005) Biking, buying and belonging: An exploration of how an Irish subculture of consumption’s socialisation process equips its members to critically filter marketing messages. Competitive paper delivered to the Academy of Marketing Conference, Dublin, Ireland, July 2005.

Dunne, A., Freeman, O., Sherlock, R. (2005) Masculinity in the Making: Men’s Increased Consumption of Strength Training. Competitive paper delivered to the Academy of Marketing Conference, Dublin, Ireland, July 2005.

Dunne, A., Freeman, O., Sherlock, R. (2006) The Weight of the World: Consuming Traditional Masculine Ideologies. European Advances in Consumer Research, Volume 7, 2006.

Dunne, A., Freeman, O., Sherlock, R. (2006) Over-Conformists to Gender Norms: Anabolic Steroid Abuse among Adolescent Males. (forthcoming). Paper being presented to the Gender Conference of the European Association of Consumer Research, Edinburgh, Scotland, June, 2006.