New edition of Irish Marketing Review

Irish Marketing Review, a peer reviewed scholarly journal in the field of marketing, has been edited from DIT since 1986.  The most recent edition was published in December 2007, edited by Dr. Aidan O'Driscoll, DIT School of Marketing.

In what is a unique academic-practitioner partnership, the journal is co-published with the Marketing Institute of Ireland, the discipline's professional body, and is provided to members of the Institute as a membership benefit. Welcoming this latest issue, the chief executive of the Marketing Institute, Tom Trainor, said 'Irish Marketing Review is at the leading edge of marketing thinking and practice on the island'.

Complimentary copies of this issue are available from the editor of Irish Marketing Review, Dr Aidan O'Driscoll, School of Marketing (email: aidan.odriscoll@dit.ie).

List of contents:

The Technological Gaze in Advertising
Norah Campbell

Exploring the Use of Dichotomy in Marketing: Celt versus Saxon Revisited
Deirdre O'Loughlin & Isabelle Szmigin

The Measurement of Marketing Performance in Irish Firms
Don O'Sullivan

A Comparative Study of the Corporate Reputation of Irish versus British Retailers: Lessons for Retail Band Practice
Susan Whelan & Gary Davies

What Businesss Can Learn from the Poetry of Thomas Kinsella
John Fanning

The Brand Inside: The Factors of Failure and Success in Internal Branding
Kai F. Mahnert & Ann M. Torres

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