DIT Toyota Fashion Show 2009 “Tribal Expression – the urban theory”

06th March 2009

Story Fashion 2009

Vicar Street, Wednesday 11th March

The DIT Toyota Fashion Show, now in its sixth year, takes place next Wednesday 11th March in Dublin’s Vicar Street. A line up of eight dramatic short listed student designs which reflect the theme of “Tribal Expression – the urban theory” will compete against each other on Wednesday 11th March in Dublin’s Vicar Street.  The show is run entirely by students from DIT, including students from the DIT postgraduate diploma in fashion buying & management. 

Tickets cost 20 euro for students and 25 euro for non students and are available from DIT’s student union shop and from tickets.ie.  Proceeds from the show will go to Teenline Ireland, the non-judgemental listening agency, which is there to listen to young people if they feel alone or sad or if they just want to chat. The DIT students aim to raise 10,000 euro this year for Teenline.  The tribal urban theme also echoes the inspiration behind the new Toyota iQ, described by the show’s sponsor as “the ultimate city car”.   

Maureen Bolger, the founder of Teenline and Catherine Bolger from DIT’s counselling service carried through the theme of “tribes” amongst students and the importance of reaching out to those who might be feeling isolated through a practical lunchtime seminar in DIT Aungier Street which also formed part of the launch today.  This seminar will be repeated on Wednesday 4th March for students in DIT Cathal Brugha Street.

Seventy students from DIT are involved in the running of the show, 37 of which were recruited as models – 19 men and 18 women of varying heights and sizes.  The importance of healthy eating and exercise for all students involved, especially the models, has been a big part of the induction programme for the show.  Dundrum Town Centre has provided support to the students through a mentoring programme for the style team which was run by well known stylist Angela Scanlon.

The eight shortlisted designs for the DIT Toyota Fashion Show, who will compete at the final on Wednesday 11th March 2009 in Vicar Street, are:

1.         Suzanne Acton of NCAD with her design “Inside Out” modelled by Suzie Mc Adams.
2.         Lynn Allen, NCAD with “When You Won’t Kiss Me” modelled by Vitalina Shevenyux.
3.         Katriona Flynn, NCAD with “The Urban Tribe” modelled by Karen Fennel.
4.         Aoife Gallagher, NCAD with “Structural Transparency” modelled by Nikki Baume.
5.         Clare Geraghty, NCAD with “Fractions” modelled by Aisling Leonard.
6.         Jean Melia, Grafton Academy with “Fashion Design” modelled by Eliza Mc Laughlin.
7.         Carla Murphy, NCAD with “Unlock the City” modelled by Aisling Barry.
8.         Joanne Power, NCAD with “Cityscrapes to Urbanshapes” modelled by Catherine Shanahan.

The overall winner of the DIT Toyota Fashion Show will receive a cash prize of 2,500 euro and a Waterford Crystal trophy. There is an impressive line up of judges for the show including Bairbre Power – editor Irish Independent Weekend Magazine, Garrett Pritcher - Indigo & Cloth, Kate Nolan - Fable Clothing, Irish designer Caoimhe O’Dwyer and stylist Jan Brierton.   Last year’s winner was Maggie Danaher from Limerick IT.  

According to DIT student Blathnaid Ni Nuallain, co-director for the show, “The DIT Fashion Society which has grown to 350 student members is a great way of meeting people and this show is a really positive influence, giving us great work experience while still at college.  Hopefully, this will give us the edge when competing for real jobs down the line.  We’re all very proud of DIT Toyota Fashion Show which will have a real wow factor while also raising awareness and funds for Teenline.”

Back to Top