‘Magic Touch’ for Irish tourism

Workshop explores future for tourism in 2030


30th November 2009

Uncertainty, risk and complexity are not just mere buzzwords of the recent years but real facets of today’s business life across the sectors. The most successful organisations are tackling the uncertainty and complexity by using approaches like scenario planning to prepare for a wide range of possible outcomes and to indentify the opportunities that could arise even in the toughest times. The tools of scenario planning are specifically designed to help organisations and their managers identify decisions that will lead to future success.

On 24th November 2009, Dublin Institute of Technology hosted a one day workshop for members of its ‘Magic Touch Partnership’ from the tourism industry to assist them in seeing beyond the present turmoil and preparing for the challenges and opportunities that lie ahead for tourism in Ireland and businesses in this sector.

Scenarios are one of the most popular and persuasive methods used in Futures Studies. Government planners, corporate strategists and military analysts use them in order to aid decision making. A scenario is a rich and detailed portrait of a plausible future world, one sufficiently vivid that a planner can clearly see and comprehend the problems, challenges and opportunities that such an environment would present.

The event was organized as part of the DIT Corporate Partnership Programme and was held at the Hilton Hotel, Charlemont Place.

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