New postgraduate diploma aims to boost food and drink exports

DIT, Bord Bia and IBEC work together to enhance Irish Exports


10th August, 2011

The Minister for Agriculture, Food and the Marine, Simon Coveney TD welcomed the start of a new Food Marketing Graduate programme involving 15 graduates working with Irish food and drink companies in key export markets. 

Developed by Bord Bia in partnership with DIT, and IBEC, this 18 month programme has been designed to assist companies to strengthen marketing capability while also attracting new talent to the food industry.


As part of the programme, the graduates will undertake a Postgraduate Diploma in International Business Development with DIT, starting with two weeks executive education this month. The graduates will then move to markets in China, France, Germany, Italy, Russia, South Africa, Sweden, UK and USA.   There, they will complete assignments and market research for food and drink companies in the meat, dairy and drinks sectors.


According to Colin Hughes, DIT College of Business; “DIT is continually developing and enhancing its course offering to respond to both the needs of its students and the demands of the employment market.  We are delighted to partner with Bord Bia and IBEC to develop this new Food Export Graduate programme.  This programme is a timely addition as it will not only enhance the skills of our graduates but will also serve to enhance our exports and thereby our economy.”

Paul Kelly, Director of Food & Drink Industry Ireland also welcomed this initiative and added that “graduate programmes such as this deliver long term talent to food and drink businesses. We have found from similar programmes that up to 90 per cent of graduates end up the programme with exciting careers in their sponsoring companies”.

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