This site uses a number of third party cookies. By continuing to use this site you consent to the use of cookies in accordance with our Cookie Policy


DIT Tourism Researchers Give Wild Atlantic Way a Reality Check

Posted: 31 January, 2017

Pictured at the Holiday World Show, Dublin on the Wild Atlantic Way virtual reality booth with Shane Ross, T.D., Minister for Transport, Tourism and Sport, were Daragh Anglim, Head of Marketing, Fáilte Ireland, Alex Gibson, DIT School of Hospitality Management and Tourism, Staff from Fáilte Ireland Sligo Office, Mary O’Rawe, DIT School of Hospitality Management and Tourism, and Maureen Ledwith, Holiday World Show.

Among the most promising technologies to be deployed in tourism is virtual reality, offering an opportunity for potential visitors to sample virtually a destination and get a sense of its various attractions. When combined with drone technology, the VR experience offers a potential to showcase inaccessible and often environmentally sensitive areas.

Fáilte Ireland have developed a leading VR app based on four separate experiences that can be enjoyed on the Wild Atlantic Way, including sea stack climbing, surfing at the Cliffs of Moher and cycling along Mayo’s coastline. Mary O’Rawe and Alex Gibson from the School of Hospitality Management and Tourism have been commissioned to conduct research into the Fáilte Ireland VR experience at the recent Holiday World shows in Belfast and Dublin. The research is part of an ongoing study into the impact of virtual realityon tourism promotion, and the findings will be presented at the forthcoming International Conference in Augmented and Virtual Reality at Manchester Metropolitan University.