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DIT Hothouse start-up wins €50K investment on Dragons’ Den

Posted: 6 April, 2017

Sarah Kiely of DIT Hothouse start-up, Sadie’s Kitchen impressed the judges on RTÉ’s Dragons’ Den last Sunday night to secure a €50,000 investment.

Hothouse - Sadie's Kitchen

Sarah is based in DIT Hothouse’s Incubator in the Greenway Hub, DIT Grangegorman and recently completed the Hothouse ‘New Frontiers’ programme.

Sarah’s inaugural product is a tasty bone broth made from free-range chicken meat and bones, slowly simmered with fresh vegetables, herbs and organic apple cider vinegar.

Dragons’ Den judge, Gavin Duffy was particularly impressed at what he called, ‘The special one.’

Commenting to, Sarah shared her excitement, ‘The entire experience on the Den was amazing. The Dragons really put me through the wringer, but I loved every second of it. To get backing from Alison Cowzer, who is so influential and experienced in the food industry, was one of the best moments so far on the Sadie’s Kitchen journey. I’m so excited to build our brand and expand the business together.’

Sadie’s Kitchen bone broth can be bought at food retailers nationwide, including Dunnes Stores, Supervalu and Avoca.

Editor’s Notes: 

New Frontiers is Enterprise Ireland’s national entrepreneur development programme. It is delivered by DIT Hothouse, in conjunction with IADT Media Cube in Dun Laoghaire. It comprises 3 phases and offers successful entrepreneurs a combination of training, incubator space and a €15,000 tax /equity free stipend. Recruitment takes place circa every 3 months.