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Bilingual Packaging eBook launched by Minister Seán Kyne at DIT Aungier Street

Posted: 6 April, 2017

Minister for Gaeltacht Affairs and Natural Resources, Sean Kyne TD launched the ebook Bilingual Packaging: a guide for best business practice yesterday in DIT Aungier Street.

Foras Launch - 1

Bilingual Packaging: a guide for best business practice is the second in a series of guidance ebooks published by Foras na Gaeilge for the business sector focusing on the principles of bilingualism in signage and packaging. The guidebook aims to recognise best practice in the use of Irish in packaging and to show the business community that the language is a valuable resource that can be used to attract consumers to their products. The ebook was a joint venture between Foras na Gaeilge and DIT, who carried out the primary research for the publication.

Foras Launch - 3

Minister Kyne met with students, staff and entrepreneurs from DIT working in the areas of food product development, new business and the Irish language. Professor Brian Norton, President of DIT welcomed the Minister to the Aungier Street campus, along with Dr Máire Mhic Mhathúna, Chair of the Official Languages Act Committee at DIT, and Jean Cahill and Dr Olivia Freeman, who led the research team for the ebook.

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Speaking at the launch Minister Kyne said that the ebook was a ‘big step’ focusing on the area of ‘bilingual labelling and packaging’ specifically mentioned in the 20 Year Strategy for Irish 2010-2030. He warmly welcomed the publication and emphasised the particular importance of empowering businesses catering for customers in Irish and in English in Gaeltacht Service Towns and Language Planning Areas with a practical guidebook such as this.

Seán Ó Coinn, Chief Executive of Foras na Gaeilge, said ‘Foras na Gaeilge recognises the importance of using Irish in all aspects of society, and the guidebook greatly supports the use of Irish as a marketing tool in the business commerce sector.’ Ó Coinn said that Foras na Gaeilge is currently developing a new recognition system for businesses called Q-Mharc Gnó le Gaeilge, ‘which will give recognition to businesses which focus on providing services of bilingual best practice to customers’. More information on this major scheme will be available from Foras na Gaeilge later this year.

The ebook is available on the Foras na Gaeilge website as well as other Foras na Gaeilge guidebooks for the business sector. 

Foras Launch - 4

More information

Anna Davitt, Programme Manager: Communications, Marketing & Awareness, Foras na Gaeilge

Tel: 0035387 673 6175