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DIT Product Designers win international NIBS Competition

Posted: 19 May, 2017

Four DIT students of Product Design - Ciaran Sullivan, Rachael Ryan, Olivia Holbrook and Evan Stuart - have won the 2017 NIBS Worldwide Business Plan Competition with their business plan for Ripple Sense, a water monitoring device for livestock.

The team, who have just completed the third year of their Product Design programme, have established Core Devices Ltd. to market  their product.  "Ripple Sense is a smart, water monitoring and alert based product. Our in-depth interviews and feedback allowed us to design a product that gives farmers with livestock and water supplies in remote locations, peace of mind that their herd has plentiful amounts of water to drink".

Earlier this year the team won the DIT/ Bolton Trust Student Enterprise Competition before going on to win the prestigious NIBS Worldwide Business Plan Competition.  The NIBS competition aims to stimulate entrepreneurship among students and the final was held this week at the 2017 NIBS Conference in Leeds at Beckett University. The DIT team competed against two other finalists from Vermont and Kansas via a video conference call that was broadcast live at the 2017 NIBS Conference.

Congratulating the team on their success, DIT lecturer in Entrepreneurship Oliver Herbst said he was extremely proud of the team.  "Since September 2016, the four students have developed and refined their new service/product offering, created a business plan and video pitch and as a result of their high quality work have also won the 2017 DIT Bolton Trust Student Business Plan last month." 

Herbst went on to explain that the students' business plan venture, Core Devices Ltd. is a disruptive and innovative start-up, focused on delivering world class products to the agriculture equipment market with the aim of solving everyday issues facing farmers. "The company’s first revolutionary product – “Ripple Sense” – was inspired by problems noticed from personal experiences of water management of the farm. With members of the team directly involved in the Irish agricultural scene and with a keen interest in the keeping and management of livestock, the team identified a gap in the market for a wireless-based product."