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What makes a great story? - Panel discussion on storytelling in the media

Posted: 17 October, 2017

DIT presents a panel discussion for academics and entrepreneurs by experienced media professionals on the topic of what makes a great story and why.

Panel Discussion - Storytelling 2017

Everyone loves a good story, and storytelling lies at the heart of nearly all forms of communication. But what makes a great story? How can you communicate about your research or innovation in a compelling way that connects with a wide audience?

You are invited to attend a panel discussion by experienced media professionals on the topic of what makes a great story and why. As EU and national funding streams place increasing emphasis on connecting the outcomes of research to the everyday lives of the public, this event will give you the opportunity to explore the possibility of communicating about your work across a range of forums including print media, radio, social media and online news sites.

The panel will share insights into themes such as: the components of good storytelling, the components of a good media release, defining and connecting with your target audience, fears people have around appearing in the media.

Moderator: Dr Kate Shanahan, Head of Journalism, DIT


Dick Ahlstrom – Science and Innovation Journalist (former Science Editor, The Irish Times)

Helen Shaw - Digital Media Expert, Athena Media

Jim Carroll - Editor, RTÉ Brainstorm

Yetti Redmond – Producer, RTÉ Radio

Eavan Murphy – Lecturer in Media Law, DIT


Wednesday 1 November, 2017, 11am – 1pm

Rm 302 Greenway Hub, DIT Grangegorman

RSVP essential. Please RSVP to before Friday 27 October

This event is suitable for academics, entrepreneurs and PhD students based in DIT, IT Tallaght and IT Blanchardstown

Presented by the DIT Public Affairs Office and DIT Research, Enterprise and Innovation Services